In the 1970s and 1980s, American developers started to hold their own fashion shows in private spots apart from such merchants. In the early 1990s, however, many in the fashion world began to reconsider this technique. After numerous problems during shows in small, dangerous locations, "he general feeling was, 'We love fashion but we don't want to die for it,'" remembers Fern Mallis, then management director of the Council of Fashion Designers of America. In answer to these shows, the New York shows were dierected in Bryant Park during fashion week in late 1993.[2] Lately from the 2000 to today, fashion shows are generally also filmed and show up on specially assigned television channels or even in documentaries.
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